Baptists launch evangelization campaign based on ‘The Passion’

.- The Baptist General Convention of Texas is hoping Mel Gibson’s “The Passion of the Christ”, to be released in theaters Ash Wednesday, will be a good opportunity for outreach and evangelization.

In preparation for the film’s release, the 2-million member Baptist convention has launched an ad campaign in theaters, which is designed to spark interest and questions on the part of younger viewers about Christianity, reported the Associated Press.

Many evangelical Christian groups throughout North America have launched similar campaigns. Catholic journalist John Allen also expressed his hope in a column last week that the Catholic Church will take advantage of the momentum created by the film and be at the ready to minister to those who have a spiritual awakening or come seeking answers to questions of faith.

However, AMC Theatres has refused to accept the Baptists’ 30-second ad, describing it as "too dark" and "too Christian," reported the AP.

Becky Bridges, communications director for the association of 5,700 Texas Baptist churches, said the black-and-white ad follows the theater’s ad regulations and does not use religious symbols, icons or the words “Jesus”, “Bible” or other “God talk.”

The ad opens with a young man asking: "You want to see the most scandalous story ever?"

Words then flash on and off the screen: "Betrayal. Sin. Adultery. Greed. Envy. Weakness. Poverty. Torture. Murder."

"Redemption," the actor says.

The ad ends with the message "Now playing at a Baptist church near you" above a Baptist General Convention of Texas logo.

Baptists plan to run the ad on about 200 Regal theater screens across Texas. At a cost of about $40,000, the ad will run for four weeks, starting the Friday before the opening of Gibson's movie.

AP reported that the Baptist convention offered to soften its ad, including taking out references to "murder" and "torture," but that did not change AMC’s mind.

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages


Ads by Google (What's this?)

Featured Videos

New book 'The Vatican unknown'
New book 'The Vatican unknown'
A Look at India from Rome
3D Church mapping
#PAUSEforPeace Initiative
Dedicating art to San Juan de la Cruz
A state without territory elects new government
The renewal of the Legionaries of Christ
Presentation of the book "The Pastor"
Synod on the Family October 2014
Preferential option for the poor
God is alive, even in sport
'A forbidden God' named Best Film at the International Catholic Film Festival
Vatican backs a 'Pause for Peace' during World Cup final
The effects of religious violence in Sarajevo 
The origin of Corpus Christi 
Corpus Christi at the Vatican 
Homage to an Indian Cardinal
Train of the Child's Light
New book explaining gestures of the Mass
Encounter between Pope Francis and the Charismatic Renewal in the Spirit Movement.

Liturgical Calendar

August 1, 2014

Saint Alphonsus Liguori, Bishop and Doctor of the Church

All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Mt 13:54-58


Daily Readings

First Reading:: Jer 26: 1-9
Gospel:: Mt 13: 54-58

Saint of the Day

St. Alphonsus Liguori »


Homily of the Day

Mt 13:47-53


Ads by AdsLiveMedia.com

Ads by AdsLiveMedia.com
Text only

Follow us: