After a successful opening weekend, Bella promoters are hoping the film will continue to draw in viewers in subsequent weeks.
Matt Brannon of Metanoia Films told CNA that despite a very limited release of Bella, the film grossed an amazing $1.3 million and finished in the top 20 films of the weekend even though it played on the fewest amount of screens of all its competitors.
Bella was shown on 165 screens. Typically, Hollywood blockbusters are shown on 3,000 screens across the US.
The movie also had the highest per screen average in America on Sunday, suggesting strong word-of-mouth momentum from the previous two days. While most films saw a decline in ticket sales of 30 – 50 % from Saturday to Sunday, Bella held its ground.
Brannon encouraged the public to go to the theatres, “the key to Bella’s long term success is sustaining momentum this week. Another strong box office performance will prove that Bella’s surprising success is not a fluke, and that Americans want to see more inspiring and uplifting movies.”
Bella is a film about a New York City waitress who struggles with an unexpected pregnancy and the friend who helps her through her hardship. The movie won top honors at the prestigious Toronto Film Festival.