.- A Boston College merchandising deal with the lingerie company Victoriaâs Secret is being attacked by alumni as âdisgraceful and appallingâ as the Jesuit-run school insists it never authorized the undergarments which bear its name and logo.
Victoriaâs Secret has been selling university-themed clothing from 33 schools since July. Stores are selling hot-pink Boston College tank tops for $19.50 and Eagles âshort shorts,â the Boston Herald reports. The companyâs Newbury Street store displays its items bearing the collegeâs name next to life-sized photographs of nearly naked women dressed in lingerie.
The Collegiate Licensing Co. is a partner in the program and passes some sales revenue on to the schools.
âItâs disgraceful and appalling,â C.J. Doyle, a Boston College graduate who runs the Catholic Action League of Massachusetts, told the Boston Herald. âThis is just one more example of the universityâs callous contempt for Catholic sensibilities and its complete indifference to what remains of its Catholic identity.â
âThere is no way that we want that (BC) logo to be interpreted as âWe OK the sexualization of women,â â Sharlene Hesse-Biber the director of the Womenâs Studies Center at Boston College said to the Boston Herald.
Boston College spokesman Jack Dunn told the Boston Herald the school was âvery selectiveâ when it agreed to let the lingerie company sell Boston College sweatshirts, sweatpants, T-shirts and flip-flops as part of the chainâs youth-oriented Pink Line.
âWe thought it was a tasteful line of clothing that college students wear,â he said, denying that the college had any knowledge of the âshort shortsâ bearing the name and image of the collegeâs mascot, the Eagles.
âWe never authorized undergarments,â he said, adding that the university does not disclose how much it makes from sales of licensed apparel.