Loading
Boston gym’s ad featuring nuns and a naked man draws fire

.- A Boston-area fitness club’s advertisement depicting nuns and a naked man has attracted harsh criticism, CBS News reports.

The advertisement for the Equinox fitness clubs, developed by the Fallon Worldwide ad agency, is being displayed in gyms and publications like Boston Magazine.  One ad features attractive young women dressed as nuns in habit who sketch a naked man while staring at his crotch.

C. J. Doyle of the Catholic Action league called the advertisement “unfair and depraved.”

"It's also an example of this perverse obsession that the advertising industry has with exploiting and sexualizing Catholic religious imagery," Doyle said to CBS.

CBS Affiliate WBZ-TV asked a Museum of Fine Arts expert to comment on the advertisement.  Marietta Cambareri said "It's evoking a very particular aspect of art, the study of classical statuary or using the human body as a tool to learn how to draw."

Bill Donahue of the New York-based Catholic league also criticized the advertisement, saying, “this patently stupid ad that Equinox is floating suggests that it must hype its edgy image in order to compete. That’s too bad—apparently their targeted demographic group isn’t lured by the prospect of more barbells and fruit bars. Hence, the need to rip off Catholic imagery in a sophomoric soft-porn ad.”

The Catholic League asked for the ad to be withdrawn, while the Archdiocese of Boston has said it wants an apology from the fitness club.


Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages

RESOURCES »

Ads by Google (What's this?)

Featured Videos

A Look at India from Rome
A Look at India from Rome
3D Church mapping
#PAUSEforPeace Initiative
Dedicating art to San Juan de la Cruz
A state without territory elects new government
The renewal of the Legionaries of Christ
Presentation of the book "The Pastor"
Synod on the Family October 2014
Preferential option for the poor
God is alive, even in sport
'A forbidden God' named Best Film at the International Catholic Film Festival
Vatican backs a 'Pause for Peace' during World Cup final
The effects of religious violence in Sarajevo 
The origin of Corpus Christi 
Corpus Christi at the Vatican 
Homage to an Indian Cardinal
Train of the Child's Light
New book explaining gestures of the Mass
Encounter between Pope Francis and the Charismatic Renewal in the Spirit Movement.
Religious tensions subside amid Balkan floods
Aug
1

Liturgical Calendar

August 1, 2014

Saint Alphonsus Liguori, Bishop and Doctor of the Church

All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Mt 13:54-58

Gospel
Date
08/01/14
07/31/14
07/30/14

Daily Readings


First Reading:: Jer 26: 1-9
Gospel:: Mt 13: 54-58

Saint of the Day

St. Alphonsus Liguori »

Saint
Date

Homily of the Day

Mt 13:47-53

Homily
Date
07/31/14
07/30/14
07/29/14

Ads by AdsLiveMedia.com

Ads by AdsLiveMedia.com
     HTML
Text only
Headlines
  

Follow us: