British ad regulator bans ice cream ad with pregnant nun
The ad run by Antonio Federici in some British publications
The ad run by Antonio Federici in some British publications
Facebook Twitter Google+ Pinterest Addthis

.- With the papal visit to the U.K. about to begin, the Advertising Standards Authority (ASA) of Great Britain has banned an ice cream ad showing a heavily pregnant nun in church.

The magazine ad for Antonio Frederici ice cream shows the pregnant nun holding a tub of ice cream in one hand and a spoon in the other. Its text reads “Immaculately Conceived ... Ice cream is our religion.”

According to a report on the ASA website, 10 readers challenged that the ad was “offensive to Christians, particularly those who practiced Catholicism.”

The ice cream maker claimed the ad’s idea of “conception” represented the development of their ice cream. Defending the ad, the company said its decision to use religious imagery “stemmed from their strong feelings towards their product.” They also said they wished to comment upon and question “the relevance and hypocrisy of religion and the attitudes of the church to social issues” by using “satire and gentle humor.”

“They believed that, as a form of art and self-expression, advertising should be challenging and often iconoclastic,” the ASA said.

According to the report, the publishers of The Lady magazine received eight direct complaints. The publishers said in hindsight it had been a misjudgment to publish the ad. Expressing regret about the offense caused to readers, they said they would not publish the ad or anything similar in the future.

The editor of The Lady is Rachel Johnson, the sister of the London Mayor, The Daily Mail reports.

The fashion magazine Grazia said they considered the ad’s intentions to be “lighthearted” and not “mocking.” They commented that their editorial content encouraged “debate and questioning” and so they did not believe the ad was likely to cause serious offense to readers.

The ASA concluded that the image of a nun “pregnant through immaculate conception” was likely to be seen as a distortion or mockery of Catholic beliefs and likely to cause “serious offence” to readers, particularly Catholics.

The Immaculate Conception is the Catholic dogma that the Virgin Mary was freed from sin at her conception. The dogma is often wrongly confused with the Virgin Birth of Christ.

Recently the advertising regulator approved the television advertising of condoms before 9 p.m., The Daily Mail reports. Last month it rejected complaints from those who thought that a television ad for Marie Stopes clinics was promoting abortion services.

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages


Ads by Google (What's this?)
Ads by Google

Featured Videos

Little Sisters of the Poor press conference in Denver
Little Sisters of the Poor press conference in Denver
Family thrilled to see Pope Francis in Istanbul
Syrian Refugee, Sara, 14, Before Meeting Pope
Ebola orphans thousands of children in West Africa
One year after Haiyan: Philippines rebuilds homes, lives
An Indian contribution to the Vatican's Synod on the Family
Christ Cathedral CNA video Sept 2014
Alejandro Bermudez of CNA accepts ice bucket challenge
'The Real Albania,' remembering those who fled
Pope Francis in Albania, "one of the most important visits of the post-communist era in Albania"
Pope Francis greets paralyzed man who risked all to see him
Franciscans on the banks of the Tiber in Rome, working for the New Evangelization
Pilgrimage from Czech Republic to Assisi and Rome for intentions
Testimony of young Indian who met Pope in Korea
Preparations of the Closing Mass of 6th Asian Youth Day
Missionary of Charity, Korea
Testimony of Christian Love during Pope's Visit to Korea
Religious Sisters in South Korea react to Pope Francis kissing a baby
Warm atmosphere during Holy Mass at Daejeon World Cup Stadium
Images inside Pope Francis flight to South Korea

Liturgical Calendar

December 22, 2014

Advent Weekday

All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Mt 21:23-27


Daily Readings

First Reading:: 1 Sam 1: 24-28
Gospel:: Lk 1: 46-56

Saint of the Day

St. Romuald »


Homily of the Day

Mt 21:23-27