Cable company refuses to run abstinence ad on kids and family channels

.- New York-based cable giant Comcast has refused to run a public service announcement on abstinence on several of its channels, claiming that the ad is not appropriate for young viewers. A Comcast senior manager determined that Catholic Social Services’ 30-second spot is not appropriate for the 6-to-9-year-olds who watch the Cartoon Network, Nickelodeon and the Family Channel, reported the Boston Standard-Times.

The spot will run on MTV, Sci-Fi Channel, FX, Comedy Central and E! Entertainment Channel in seven communities in Massachusetts.

Arlene McNamee, executive director of Catholic Social Services, said she was rendered "a little speechless" by the company's decision.

The spot features only phrases that flash up on the screen as teenagers speak them. The phrases include: "I thought she was using protection," "I thought I would feel like a man;" "I thought I'd never catch anything bad." It ends with the words: "Before you decide to have sex, do some serious thinking and take action. Care enough to wait."

"Is talking about abstinence that controversial?" McNamee was quoted as saying in the Standard-Times. McNamee argued that the ad was appropriate since research indicates that 9-year-olds are engaging in sexual activity. The ad would also reinforce abstinence for kids who are not sexually active, she said.

Comcast sales manager Ben Handel had e-mailed the decision to Liz Isherwood of Moore & Isherwood, the public relations company that created the spot.

Handel wrote that the spot was flagged for having "content that may be counter to Comcast or specific network policy" and it was sent to a senior manager to review.

"There's no racy language, nothing suggestive,” Isherwood told the Boston paper. “I personally don't understand their decision."

"I mean, you can have people who are barely dressed on MTV and have lyrics that are sexually suggestive in nature, but you can't talk about abstinence?" McNamee asked. "It's just crazy."

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages


Ads by Google (What's this?)
Ads by Google (What's this?)

Featured Videos

Pope Francis celebrates the closing Mass and announces site of next World Youth Day
Pope Francis celebrates the closing Mass and announces site of next World Youth Day
Pope Francis visits poor neighborhood and meets with young people from Argentina
Pope Francis celebrates Mass at the National Shrine of Our Lady of Aparecida
Denver rally draws hundreds in support of religious freedom
Pope Francis prays over a sick man in St Peter's Square
Denver women's clinic will offer natural, Catholic care
Interview Clips: Barbara Nicolosi speaks to CNA
US Cardinals press conference at North American College
Pope Benedict to retire to monastery inside Vatican City
Pope cites waning strength as reason for resignation
Hundreds convene in Denver to urge respect for life
New Orange bishop encourages Catholic unity in diversity
Chinese pro-life activist calls for reform, international attention
At Lincoln installation, Bishop Conley says holiness is success
Mother Cabrini shrine reopens in Chicago after a decade
Ordination of 33 deacons fills St. Peter's with joy
Cardinal says "Charity is the mother of all the virtues"
Augustine Institute expands evangelization effort with new campus
Bishops recall 'Way of St. James' as chance to trust in God
Los Angeles cathedral's newest chapel houses Guadalupe relic

Liturgical Calendar

April 20, 2014


All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Lk 24:13-35


Daily Readings

First Reading:: Acts 10:34a, 37-43
Second Reading:: Col 3:1-4
Gospel:: Jn 20:1-9

Homily of the Day

Lk 24:13-35


Ads by AdsLiveMedia.com

Ads by AdsLiveMedia.com
Text only

Follow us: