The Archdiocese of Philadelphia has launched a new ad campaign in the region’s movie theaters to promote the benefits of a Catholic school education.
The 30-second commercials have been running on 264 movie theater screens, along with trailers of upcoming films, since July 6, reported The Associated Press.
The $120,000 effort is an expansion of a marketing campaign the archdiocese launched during Catholic Schools Week in January, archdiocese spokeswoman Donna Farrell said.
The objective is to boost enrollment, which has dropped significantly over the past six years. The number of elementary school students has dropped from 78,921 students to 62,559, while high school enrollment declined from 23,249 to 20,749.
The archdiocese has used banner ads on buses and print and radio ads for its ad campaigns, but this is the first time its ads are projected on the silver screen.