Church groups can include message on home version of Gibson film

This year’s most talked about movie, “The Passion of The Christ”, will make its highly anticipated debut on DVD and VHS Aug. 31. Church groups are invited to take advantage of a special feature – customized church sleeves and messages on the DVD and VHS cases – intended to increase church participation.

Information regarding bulk orders, customized church sleeves and other downloads is available on the film’s Web site – www.thepassionofthechrist.com.

Released in theaters on Ash Wednesday, the Mel Gibson epic about the last 12 hours of the life of Christ grossed more than $375 million at the box office – earning a spot in the top-10 grossing movies of all time. It stars Jim Caviezel as Jesus and Monica Bellucci as Mary Magdalene, and is rated “R” by the Motion Picture Association of America.

The DVD offers viewers the highest quality picture and audio with a maximum bit rate, 5.1 Dolby Digital and 5.1 DTS. The 127-minute film, which was shot in Aramaic and Latin, is being sold with English subtitles on VHS for $24.98 and with English and Spanish subtitles on DVD for $29.98. It is closed-captioned for the hearing impaired and has a pre-book date of Aug. 4.

Twentieth Century Fox Home Entertainment is the marketing, sales and distribution company for the film on VHS and DVD.

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