.- A new cable channel called New Evangelization Television (NET) is scheduled for launch on the evening of December 8 to provide a new center for religious, educational and cultural programming in the New York area.
The new station has taken an interesting tack in its marketing by creating what it hopes are âviral adsâ that feature a short devil urging people not to watch the channel.
âYou and I have toiled together to create filthy television. Now a new network is threatening our wonderful world of evil-tainment,â the devil says melodramatically, urging people not to tune in at the channelâs 8 p.m. launch time this Monday.
The devil also refers viewers to the site StopGoodTV.com where they are again asked to avoid watching NET.
NET, owned by Trans Video Communications, plans a line-up which includes a music video show, childrenâs programming, a culinary show, and programming about religious faith and believers in New York City.
Christopher Quinn, General Manager of NET, explained the goals of the effort, which replaces The Prayer Channel.
âAt NET weâre all about positive and uplifting programming that will offer more than just news and entertainment,â Quinn said in a press release. âOur programming extends beyond what youâd expect to find on âthe big networks.â We offer non-traditional programming that strives to enrich peopleâs daily lives and we do it by serving it up with a positive perspective. We have also developed programming that will cater to the youth audience with music videos and an upcoming film festival, because we believe that just because itâs optimistic doesnât mean it has to be dull.â
The show âiCTHuS.eQ,â hosted by Mari White, will present an âeclectic bendâ of worldwide music. A culinary show âBreaking Bread,â hosted by Tati Amare, will highlight restaurants and eateries of New York City neighborhoods while also noting area culture and meeting local parish priests.
Other local programming at NET includes âCity of Churchesâ on the history, architecture, and artwork of New York City churches. Another show, âTapestries of Faith,â will examine the cityâs myriad ethnic groups and their unique traditions.
The show âMysteries of the Churchâ will examine the origin of certain Church traditions and their incorporation into todayâs worship, while âThe Real Deal with Doctor Mangoâ will give family and relationship advice.
Programming in 2009 will include the âFaith Film Festivalâ showcasing films and artists NET says âoffer diverse views of people, experiences, beliefs and stories highlighting religious faith.â It also seeks to present films dealing with human rights issues and environmental conservation.
Charging no submission fee, finalistsâ entries will be aired on NET and featured on the NET website.
NET plans to broadcast 24 hours a day, 7 days a week on Time Warner Cable Channel 97 and Cablevision channel 30. Its website is located at http://www.NETny.net