Following a secular humanist ad campaign in Washington D.C. which questioned religious belief, an initiative called “I Believe Too” has been launched to “counteract” the secular campaign with “a positive, upbeat ad that identifies God as mankind’s “true and loving creator.”
In November the American Humanist Association (AHA) bought advertisements on Washington D.C. buses reading “Why believe in a god? Just be good for goodness' sake.” The campaign aspired to bring together the non-religious during the holiday season.
The “I Believe Too” campaign, sponsored by the Center for Family Development, called the AHA effort a “campaign against God.” Aiming to “fight back with the same campaign they are running,” the I Believe Too ads are planned for 10 buses with side posters, 10 buses with tail posters, 200 interior bus posters.
Costs of the full campaign are estimated to be $14,000. As of Tuesday morning, 64 donors had supplied the campaign with $3,400.
The ad itself uses an image from Michelangelo’s “The Creation of Adam,” focusing upon the outstretched hands and fingers of God and Adam.
“Why Believe? Because I created you and I love you, for goodness' sake,” the ad reads, attributing its words to God.
JoEllen Murphy, the initiative’s leader, explained her motivations on the I Believe Too web site.
“After a friend forwarded me an article about the AHA ad campaign, I thought, ‘Enough!’ I am so tired of God and religion being attacked that I decided to start a counter ad campaign,” she said.
The I Believe Too web site is located at http://www.ibelievetoo.org