Thursday night, during the 2009 NFL season’s opening game between the Tennessee Titans and the Pittsburgh Steelers, the Knights of Columbus aired a 60-second 9/11 tribute promoting the importance and necessity of service.
The ad, which ran during halftime of the match up,reminded Americans: “we can still see the best in humanity today," if we "give back."
The commercial featured the story of Capt. Al Fuentes of the FDNY Marine Division. On 9/11 he was trapped beneath the World Trade Center debris for nearly two hours before being rescued.
“What I have been given is another chance,” Fuentes recalls in the commercial. "I need to, and I will, give back: that is what the Knights of Columbus have always shown me for 38 years."
The commercial also directed viewers to www.servicetogether.org, a site with resources for volunteers set up by the K of C.
The commercial was aired in New York City, Washington, D.C., Dallas and Los Angeles. It will also be broadcast in the same cities during the NFL games on Sunday.