.- The Knights of Columbus have continued with their North American media campaign to “Keep Christ in Christmas”.
Public service announcements (PSAs) in English and Spanish will air on television and radio, encouraging people to remember the real religious significance of the Christmas season and to celebrate it in various meaningful ways, including by helping the less fortunate.
"In the midst of an increasingly materialistic and secular society, it is all too easy to lose sight of what Christmas really means. We give gifts to each other because it is the day on which we celebrate the ultimate gift: the Christ child, the savior of mankind," said Supreme Knight Carl Anderson. "Even those who do not share the Christian faith can and do appreciate the message of peace and hope that this Christian holiday – holy day – brings to the world."
The Knights have been producing the PSAs since the 1980s. The radio and TV spots can be accessed at www.kofc.org
Last year, the PSAs reached more than 43 million television viewers and 37 million radio listeners. Hundreds of billboards with the same message were also posted around the country.
This month the Knights kicked off the Christmas season with the "Light up for Christ" program. Councils were encouraged to hold a Christmas tree or Nativity scene lighting ceremony on the first Tuesday of December to commemorate Christ's birth.