Montreal diocesan campaign posters teach sacred meaning of religious swear words
Facebook Twitter Google+ Pinterest Addthis

.- French-language posters for the Archdiocese of Montreal’s annual fundraising campaign have generated more press attention than usual.

This year’s posters highlight the sacred meaning of some religious words that have evolved into swear words in Quebec French over the last 50 years.

There are four posters that feature the definitions of religious words, including “ciboire” (ciborium), “hostie” (host), and “tabernacle” (tabernacle).

For example, one French poster, when translated into English, reads: "tabernacle: small cupboard locked by key on the altar containing the ciborium."

These religious swear words are a uniquely French-Canadian phenomenon, said Monique Carmel, a linguist and professional translator. She told the Canadian Press that these words “were used as blasphemy and a form of rebellion when the Church held a great amount of power in Quebec society.”

The posters feature red text on a black backdrop. Like every year, they were put up for free around the city—on large billboards, in bus shelters, in the subway, and in front of Mary Queen of the World Cathedral. As usual, French newspapers also ran the archdiocese’s campaign ads for free. The campaign began May 10 and will run until June. The campaign goal is $2 million; last year they raised $1.7 million.

Fr. Jean Boyer told the CP that church officials were hesitant when the public relations firm, BOS, suggested the campaign for the annual fundraising drive. But the idea presented a great opportunity to catch people’s attention and to remind people of some sacred definitions, he said.

The archdiocese’s communications co-ordinator, Lucie Martineau, explained in the diocesan publication Vivre en Eglise that the campaign offers the local church the opportunity to educate the masses about the faith within the current culture.

Since this particular problem does not exist among English-speaking Catholics, for the first time the archdiocese came up with another theme in English: “Be a saint.” To date, the English theme has not generated any press.

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages


Ads by Google (What's this?)
Ads by Google

Featured Videos

Little Sisters of the Poor press conference in Denver
Little Sisters of the Poor press conference in Denver
Family thrilled to see Pope Francis in Istanbul
Syrian Refugee, Sara, 14, Before Meeting Pope
Ebola orphans thousands of children in West Africa
One year after Haiyan: Philippines rebuilds homes, lives
An Indian contribution to the Vatican's Synod on the Family
Christ Cathedral CNA video Sept 2014
Alejandro Bermudez of CNA accepts ice bucket challenge
'The Real Albania,' remembering those who fled
Pope Francis in Albania, "one of the most important visits of the post-communist era in Albania"
Pope Francis greets paralyzed man who risked all to see him
Franciscans on the banks of the Tiber in Rome, working for the New Evangelization
Pilgrimage from Czech Republic to Assisi and Rome for intentions
Testimony of young Indian who met Pope in Korea
Preparations of the Closing Mass of 6th Asian Youth Day
Missionary of Charity, Korea
Testimony of Christian Love during Pope's Visit to Korea
Religious Sisters in South Korea react to Pope Francis kissing a baby
Warm atmosphere during Holy Mass at Daejeon World Cup Stadium
Images inside Pope Francis flight to South Korea

Liturgical Calendar

December 20, 2014

Advent Weekday

All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Mt 21:23-27


Daily Readings

First Reading:: Judg 13: 2-7, 24-25A
Gospel:: Lk 1: 5-25

Saint of the Day

St. Romuald »


Homily of the Day

Mt 21:23-27