“Passion” DVD sales takes top spot for R-rated film
Facebook Twitter Google+ Pinterest Addthis

.- DVD sales for “The Passion of the Christ” have been so successful in its first two days that some entertainment reporters are already talking about a sequel.

E!online writer Lia Haberman wrote yesterday: "We smell sequel." 

On its first day of release, Aug. 31, Mel Gibson's film on the last hours of the life of Jesus Christ sold 4.1 million copies, Twentieth Century Fox Home Entertainment reported yesterday. Sales by midday Tuesday had topped the studio's initial goal by 20 percent.

While “Passion” trails the one-day sales record of "Finding Nemo" at 8 million copies, it holds the record for an R-rated film.

The number of sales is also significant for a film with sub-titles, Scott Hettrick, editor of DVD Exclusive, told CNN. He predicts sales will eventually hit 18 million copies, generating about $400 million in sales.

Many retail merchants are also taking advantage of the film’s DVD release to promote sales of digital videodisc players, and are positioning "Passion" DVDs alongside DVD players, Hettrick said.

At this point, sales seem to be driven by the Christian market, which was the target audience for most of the promotional campaign. More than 260,000 churches nationwide and six million households received promotional materials.

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages


Ads by Google (What's this?)
Ads by Google

Featured Videos

Cardinal Luis Tagle to Pope Francis
Cardinal Luis Tagle to Pope Francis
Pope Francis in the Philippines: Manila Welcomes the Pope
Pope Francis in Sri Lanka: Highlights
Pope Francis in Sri Lanka: Interview with Cardinal Ranjith
Pope Francis in SriLanka: Inter-religious Faith Meeting
Little Sisters of the Poor press conference in Denver
Family thrilled to see Pope Francis in Istanbul
Syrian Refugee, Sara, 14, Before Meeting Pope
Ebola orphans thousands of children in West Africa
One year after Haiyan: Philippines rebuilds homes, lives
An Indian contribution to the Vatican's Synod on the Family
Christ Cathedral CNA video Sept 2014
Alejandro Bermudez of CNA accepts ice bucket challenge
'The Real Albania,' remembering those who fled
Pope Francis in Albania, "one of the most important visits of the post-communist era in Albania"
Pope Francis greets paralyzed man who risked all to see him
Franciscans on the banks of the Tiber in Rome, working for the New Evangelization
Pilgrimage from Czech Republic to Assisi and Rome for intentions
Testimony of young Indian who met Pope in Korea
Preparations of the Closing Mass of 6th Asian Youth Day

Catholic Daily

Gospel of the Day

Mk 4:1-20


Daily Readings

Saint of the Day

St. Romuald »


Homily of the Day

Mk 4:1-20