Loading
Pro-adoption ad campaign reaches women nationwide
Heroic Media ad for ImPregnant.org.
Heroic Media ad for ImPregnant.org.

.- A national ad campaign that promotes adoption as an alternative to abortion has reached hundreds of women and has helped many of them arrange adoptions for their babies.

The campaign, organized by the Austin, Texas-based Heroic Media in partnership with the Michigan-based Bethany Christian Services, aired 45 spots over a four-week period on the Oxygen Network during the reality TV show “I’m Having Their Baby.”

The ads featured a pregnant woman who told viewers why she plans to put her unborn child up for adoption.

“The commercial has already impacted lives across the country and we will continue to air it in hopes of connecting women with adoption resources in 2013,” Bill Blacquiere, president and CEO of Bethany, said Jan. 7.

The ad included a website address and a phone number for pregnant women to contact to learn more about adoption.

Because of the campaign, organizers said, hundreds of women contacted licensed pregnancy counselors with Bethany Christian Services to learn about their options. Many are considering whether to prepare an adoption plan for their child.

One mother in Florida had been considering leaving her baby at a hospital after she gave birth, which is allowed under state law. She then decided to place her daughter with a pastor and his wife through Bethany Christian Services.

The campaign developed after a research team organized by Heroic Media asked leading adoption agencies about the women they served. The team explored the questions and fears these women have and explored how Bethany could address these.

Marissa Cope, Heroic Media’s director of marketing research and communications, said the ad was intended to reach the key target audience of women aged 18 to 34 who may be facing a decision about an unplanned pregnancy.

The ad is intended to communicate clearly that adoption is an option. Its message focuses on adoption as a “positive solution” and alternative for a birthmother, a “life-changing blessing” for adoptive parents and “a gift of love and hope” for adopted children.

The actress performing in the ad tells viewers that women can choose the adoptive family for their baby and assures women that they will receive help throughout the rest of their pregnancy.

About half of the more than six million pregnancies in the U.S. each year are not planned. The ad targets these pregnant women, especially those in their twenties who account for more than half of all abortions.

Blacquiere said Bethany’s campaign with Heroic Media represents “a partnership between two national leaders in the fight for life and alternatives to abortion.”

Heroic Media aims to change women’s hearts and minds about abortion through research-based television and internet commercials, billboards and other media. Its website is www.heroicmedia.org.

Tags: Pro-life, Adoption


Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages

RESOURCES »

Ads by Google (What's this?)

Featured Videos

3D Church mapping
3D Church mapping
#PAUSEforPeace Initiative
Dedicating art to San Juan de la Cruz
A state without territory elects new government
The renewal of the Legionaries of Christ
Presentation of the book "The Pastor"
Synod on the Family October 2014
Preferential option for the poor
God is alive, even in sport
'A forbidden God' named Best Film at the International Catholic Film Festival
Vatican backs a 'Pause for Peace' during World Cup final
The effects of religious violence in Sarajevo 
The origin of Corpus Christi 
Corpus Christi at the Vatican 
Homage to an Indian Cardinal
Train of the Child's Light
New book explaining gestures of the Mass
Encounter between Pope Francis and the Charismatic Renewal in the Spirit Movement.
Religious tensions subside amid Balkan floods
John Paul II Center for Studies on Marriage and Family
Jul
29

Liturgical Calendar

July 29, 2014

Saint Martha

All readings:
Today »
This year »

Catholic Daily

Gospel of the Day

Jn 11:19-27

Gospel
Date
07/29/14
07/28/14
07/27/14

Daily Readings


First Reading:: Jer 14: 17-22
Gospel:: Jn 11: 19-27

Saint of the Day

St. Martha »

Saint
Date
07/29/14
07/27/14

Homily of the Day

Jn 11:19-27

Homily
Date
07/29/14
07/28/14
07/27/14

Ads by AdsLiveMedia.com

Ads by AdsLiveMedia.com
     HTML
Text only
Headlines
  

Follow us: