MTV spokeswoman Jeannie Kedas told Fox News that the network cut the ads because of a controversial billboard campaign in New York City by a group with connections to Heroic Media.
On February 22, pro-life group Life Always displayed a prominent billboard depicting a young black girl beneath the phrase “The most dangerous place for an African American is in the womb.” The ad was removed within days, despite the protests of pro-life supporters around the U.S., including Archbishop Timothy M. Dolan of New York.
Although MTV claims that the billboard is the main reason behind the cuts, Bill Eisner – head of Nonbox, a brand agency representing Heroic Media – argues that the real issue is the ads' conflict with some of the promotions between the network and Planned Parenthood.
Although the television network has denied the connection, Eisner says one of his network sales representative confirmed that MTV president Stephen Friedman chose to nix the ads because of the projects currently in place with Planned Parenthood.
Eisner added that MTV did not inform Heroic Media its ads had been canceled, and that the pro-life group reportedly found out after being contacted by a reporter.
Despite having its spots canceled, Gabrysch said, “Heroic Media remains committed to airing positive messages that connect women with hopeful alternatives to abortion.”