Loading
Pro-life ad campaign to target MTV and BET viewers
Pro-life ad campaign to target MTV and BET viewers
Facebook Twitter Google+ Pinterest Addthis

.- During the first few months of 2009, VirtueMedia.org will launch a second national crisis pregnancy ad campaign on MTV and BET. Its five-week trial run on the two network cable stations has already yielded nearly 22,000 requests for help from abortion-vulnerable women, resulting in saving the lives of 11,000 babies.

Founder of VirtueMedia, Tom Peterson explained to CNA that the ads "are designed to reach women facing unplanned pregnancies, and invite them to call for help, or come to our PregnancyLine.com website to find a women’s center in their neighborhood to help them."

The organization’s ads "provide a path to healing and hope for post abortive women and men, while other VirtueMedia ads teach about the sanctity of life," he added.

A press release from VirtueMedia explains that the organization intends to air the pregnancy ads on MTV and BET (Black Entertainment Television) beginning December 28, 2008 and running through March 2009.

VirtueMedia chose the beginning of the year to air the ads because they have found that the time after Christmas through the first quarter of the year is "ideal for airing pro life crisis pregnancy television ads. Television rates are at their lowest cost of the year, television viewing is very high due to cold weather and time off from school and work, and pregnancy rates are at highest level of the year. This provides for the ideal time to air VirtueMedia ads that produce the most fruit."

The organization selected the cable stations MTV and BET because both are "among the top cable networks watched by young women, ages 18-24. They feature lots of contemporary programming and music that appeals to that demographic," Peterson said.

The group is currently fundraising in hopes to reach the goal of $200,000 required to purchase national air-time to run the campaign.

VirtueMedia is a non-profit organization founded Peterson, who is also the founder and director of CatholicsComeHome.org.

For more information and to view VirtueMedia’s TV portfolio, click here: www.virtuemedia.org/television.htm.

Ads by AdsLiveMedia(What's this?)

* The number of messages that can be online is limited. CNA reserves the right to edit messages for content and tone. Comments and opinions expressed by users do not necessarily reflect the opinions or beliefs of CNA. CNA will not publish comments with abusive language, insults or links to other pages

RESOURCES »

Ads by Google (What's this?)

Featured Videos

Christ Cathedral CNA video Sept 2014
Christ Cathedral CNA video Sept 2014
Alejandro Bermudez of CNA accepts ice bucket challenge
'The Real Albania,' remembering those who fled
Pope Francis in Albania, "one of the most important visits of the post-communist era in Albania"
Pope Francis greets paralyzed man who risked all to see him
Franciscans on the banks of the Tiber in Rome, working for the New Evangelization
Pilgrimage from Czech Republic to Assisi and Rome for intentions
Testimony of young Indian who met Pope in Korea
Preparations of the Closing Mass of 6th Asian Youth Day
Missionary of Charity, Korea
Testimony of Christian Love during Pope's Visit to Korea
Religious Sisters in South Korea react to Pope Francis kissing a baby
Warm atmosphere during Holy Mass at Daejeon World Cup Stadium
Images inside Pope Francis flight to South Korea
The tombs of the early Christians
Missionaries of Africa, called "the White Fathers"
Italian youth give testimony after mission to Peru
Interview with Iraqi Ambassador to the Holy See on the persecution of Christians
New book 'The Vatican unknown'
A Look at India from Rome
Oct
1

Catholic Daily

Gospel of the Day

Lk 9:57-62

Gospel
Date
10/01/14
09/30/14
09/29/14

Daily Readings


First Reading:: Job 9: 1-12, 14-16
Gospel:: Lk 9: 57-62

Saint of the Day

St. Romuald »

Saint
Date
10/01/14

Homily of the Day

Lk 9:57-62

Homily
Date
10/01/14
09/30/14
09/29/14