Second Look Project Ad Campaign Returns to D.C. Area

.- A major pro-life ad campaign, seeking to dispel the myths about Roe v. Wade and to challenge the public to reconsider the scope of abortion law in the United States, has been launched in Washington for the second year.

New “Roe v. Reality” ads from the Second Look Project are now running in public buses and trains, and 60-second radio spots are being aired. Print ads have also been placed in major media outlets, including the Washington Post and the New York Times, around the anniversary of Roe v. Wade.

“The Second Look Project seeks to inform Americans of the actual legal status of abortion in the United States,” said Deirdre McQuade of the Pro-Life Secretariat, who oversees the Second Look Project.

“Public support of abortion on demand is declining,” she said. “One Metro ad highlights this point in a myth/fact pairing: ‘Myth: The vast majority of American women believe abortion should be legal for any reason. Fact: Only 30% do.’”

The campaign has also been running in San Francisco. However, some ads there were vandalized.

For more information, go to: www.SecondLook.org.

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