.- In response to the lack of interest on the part of television producers to improve the quality of TV programs in Argentina, the Virtual School for Parents (VSP) will begin a campaign on December 8 to ask people to turn their televisions off as a sign of protest.
The initiative by the VSP is aimed at making Argentineans realize the influence they can have as consumers on producers and commercial sponsors regarding the quality and content of TV programs
Eduardo Cattaneo, director of the VSP, said, “If we really used our power so that they stopped making fun of our intelligence and our right to be informed and to be healthily entertained, all of these monopolies which are swimming in money would be careful not to offend this great majority.”
In order make the campaign effective, organizers are exhorting the public to communicate to the TV stations the reasons for their decision to keep the television off that day and to call and write the producers and commercial sponsors.
As an alterative to watching television, the initiative proposes taking up a book, talking or playing with one’s children, visiting a friend or going to Mass.