Sydney, Australia, May 15, 2008 / 21:49 pm
World Youth Day 2008 organizers have launched a campaign to Sydney-area residents to inform them that the July event is open to all.
The advertising campaign uses the slogan “World Youth Day - The time of your eternal life.” It includes a mix of metropolitan and suburban print, radio, online, outdoor, and television media.
“We know that many Sydneysiders are keen to be involved in the largest celebration Sydney has ever hosted and this campaign aims to tap into this goodwill,” WYD08 Chief Operating Officer, Danny Casey said.
“Catholics are the largest religious grouping in Sydney but many are not regular churchgoers; we want to make sure all are welcome.”