The organizers of World Youth Day 2011 have released a promotional video titled, “The Soul of Madrid,” which features young people from various countries inviting their peers to attend the event. The video also showcases the symbolic sites of the Spanish capital where World Youth Day will take place.
The video was produced by the Telemadrid network and takes viewers on a tour of some of Madrid’s most symbolic sites, including the Museum of El Prado, the Retiro Park, Cibeles Square, the Gate of Alcala and Madrid’s Barajas airport.
Telemadrid’s creative director, Javier Montes, said, “The soul is the storyline and creative inspiration for this Telemadrid project, as it is a word with multiple connotations that refers not only to the spirit, but above all, to something very earthly, because that which is alive has a soul.”
The video features the participation of young people from Mexico, France, the Ivory Coast, Brazil, Italy and Poland who live in Madrid.
It can be viewed here: http://www.youtube.com/watch?v=fWmQDJ2Tk2s&feature=channel