New pro-life news source aims for cultural impact

New pro-life news source aims for cultural impact


Heroic Media, a faith-based company that promotes alternatives to abortion through mass media, has launched an online news portal at The initiative is aimed at making a broad cultural impact, complementing its current outreach to women in crisis pregnancies.

“Heroic Media has always had two goals: to provide women facing unexpected pregnancies with hopeful alternatives through mass media advertising, and to create a culture of life,” explained Heroic Media founder Brian Follett.

While the company's billboards and other advertisements address the first concern on an immediate level, exists to change attitudes and strengthen the pro-life cause.

The service will address a range of related cultural issues in addition to abortion, including euthanasia, embryonic stem cell research, traditional marriage, and human cloning.

Jenny Uebbing, Heroic News' English-language editor, described the service as “the long-awaited answer to mainstream media's one-dimensional coverage of the most pressing issues of our time.”

By compiling news from a range of trusted sources, she hopes to promote a universal vision of human dignity rooted in Christian values.

“Heroic speaks into the intellectual and moral void of online news bringing fresh, relevant and hopeful content to a world in need of good news,” Uebbing said.

Alejandro Bermudez, a board member at Heroic, believes the initiative could have a global impact.

“If mass media didn’t impact the way people think and act,” Bermudez observed, “why would so many corporations and governments use it?”

A Spanish-language version of the service, Noticias Heroicas, has also begun operating at Its editor Alejandro Lostaunau expects to engage a large audience, especially in countries whose traditions of faith and family have come under threat in recent times.

“From Spain, where these issues play a key cultural role, to Costa Rica, which has one of the strongest pro-life and pro-family traditions, these issues are paramount to faithful Christians,” he said. “Noticias Heroicas keeps them informed and engaged.”

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