Madrid, Spain, Sep 4, 2013 / 23:08 pm
After slamming critics of its decision to sponsor a reality TV show featuring objectionable content, Coca Cola Spain is facing boycotts of the company's products throughout the Spanish-speaking world.
The Madrid-based religious liberty organization Hazteoir.org recently launched a public opinion campaign to call on major businesses to withdraw their ads from the reality show "Summer Camp," a Spanish version of "Survivor."
During the program, one of the female contestants was made to strip to her underwear and jump into a pool of melted chocolate, while the host invited her fellow contestants to lick the chocolate off of her.
HazteOir.org convinced McDonalds, Burger King, Orange, ING Direct and Minute Made to all pull their ads from the program. However, the CEO of Coca Cola Spain, Marcos De Quinto, has maintained his company's sponsorship.