London, England, Aug 4, 2010 / 22:53 pm
A British pro-life group has criticized a ruling allowing the broadcast of a television advertisement by Marie Stopes International (MSI), one of Britain’s main abortion providers. The group characterized the commercial as an indirect and “dishonest’ ad for abortion.
The ad advised women who might be pregnant to contact the organization, the Daily Mail reports. It shows several worried-looking women in everyday situations with the question “Are You Late?” displayed at the top of the commercial.
The Advertising Standards Authority (ASA), an independent regulatory agency, ruled in favor of allowing the ad to air.
“It was an ad for a general pregnancy advice service for women who wished to learn about and discuss their options, which might include, but were not limited to, abortion,” said the ASA, according to the Daily Mail.