Austin, Texas, Aug 8, 2012 / 23:03 pm
More than 2,400 viewers responded to an advertisement offering help to women in crisis pregnancies, which aired over 50 times on Black Entertainment Television during summer 2012.
"Women deserve to know about the compassionate help that is available to them, and this campaign accomplished just that," Heroic Media CEO Brian Follett said in an Aug. 8 statement about the results of the ad that offered referrals to local pregnancy centers.
"We are thrilled with the 2,400 responses and can't wait to reach even more women with messages of hope in the coming weeks and months," said Follett.
Heroic Media's "call for help" message included a toll-free number for the national "Option Line." Viewers could call or send a text message for resources and information about alternatives to abortion.