Colorado Springs, Colo., Jan 25, 2014 / 13:08 pm
Not long before he resigned, Pope Benedict XVI had written several times about the need for evangelization of the rapidly growing "digital continent" of social media.
This got Katie Moore and Lindsay Olson thinking. Both have devotions to St. Therese of Lisieux (1873-1897), a cloistered Carmelite nun whose "little way" of finding God in everyday life inspired Pope John Paul II to the point that he declared her a doctor of the Church.
As publicist and marketing coordinator, respectively, for Image Books in Colorado Springs, Moore and Olson have been big fans of a book from the late Bishop Patrick Ahern, "Three Gifts of Therese of Lisieux" (Image), and were inspired with the idea to see if they could draw attention to St. Therese by getting #LittleWay to trend on the social media platforms of Twitter and Vine on Feb. 4, dubbed "The Day of the Little Way."
"We like to think that Twitter is a tool that St. Therese would love because it is a simple, small way we can share our faith, potentially with enormous reach," Olson said. "It's 140 little - but powerful - characters. 'The Day of the Little Way' will call the shepherds forward (for the digital continent). Instead of hiding in the wings, Catholics be front and center on social media."