Austin, Texas, May 8, 2012 / 09:52 am
The "Call for Help" ad campaign on Black Entertainment Television is letting women in crisis pregnancy situations that there is help available and they are not alone.
Heroic Media CEO Brian Follett said the campaign was “a direct result of the support of individuals and families who believe that women deserve to learn about hopeful alternatives to abortion.”
Thanks to them, he said “people across the United States will see life-affirming messages daily on BET.”
Research by the the non-profit, pro-life ad agency has shown that commercials on the network “ are an effective means of reaching women with compassionate messages and connecting them with life-affirming pregnancy resources,” marketing director Marissa Gabrysch said in a May 7 announcement.