Lima, Peru, Apr 18, 2022 / 14:59 pm
The fast-food chain Burger King in Spain has withdrawn and apologized for an offensive ad campaign that sparked outrage among Catholics during Holy Week.
“We apologize to all those who have felt offended by our campaign aimed at promoting our vegetable products during Holy Week. Our intention has never been to offend anyone and the immediate withdrawal of the campaign has already been requested,” Burger King announced Easter Sunday on its official Twitter account.
The fast-food chain chose to use on billboards throughout Spain the words of Jesus at the Last Supper consecrating the bread, modifying them to promote a new vegetarian burger. The ad campaign provoked the outrage of thousands of Catholics, several priests, and a bishop.
One of the billboards read: “Take all of you and eat of it. Which doesn’t have meat. 100% vegetarian. 100% flavor. Big King Vegetable.” Another ad read, "Flesh of my flesh," with the word "flesh," which is the same word for meat in Spanish, crossed out, and replaced with "vegetable."