According to Vanderground, a group called HAVEN, a creative hub and marketing resource, is the lead agency behind He Gets Us.
“What began as a campaign to answer the question, ‘How did history's greatest love story become known as a hate group?’ has quickly grown into a movement,” said Vanderground.
He Gets Us is also an initiative of the Servant Foundation, which is managed by the Kansas-based foundation and donor-advised fund The Signatry.
Founded in 2000 by Kansas philanthropic adviser Bill High, The Signatry has received over $4 billion in contributions and has helped make more than $3 billion in charitable grants, its website says.
According to its website, The Signatry funds “discipleship and outreach efforts, Bible translations, cultural care, church plants, anti-human-trafficking missions, student ministries, poverty alleviation, clean water initiatives, and so much more.”
Who sponsors the He Gets Us Super Bowl commercial?
The campaign is quiet about its specific donors, saying most of its sponsors “choose to remain anonymous.”
Hobby Lobby co-founder David Greene announced in November that he is one of the campaign’s major donors. Greene was confirmed to be one of the campaign’s major donors by Vanderground.
“We are wanting to say—we being a lot of people—that he gets us,” said Greene. “He understands us. He loves who we hate. I think we have to let the public know and create a movement.”
Is He Gets Us a Catholic campaign?
Though it has seen the involvement and sponsorship of many churches, He Gets Us is not directly associated with any one denomination.
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The campaign website says that “throughout our shared history, Jesus has represented the ultimate good that humankind is capable of aspiring to … Our agenda is to rediscover the love story of Jesus. Christians, non-Christians, and everybody in between. All of us.”
How much has He Gets Us cost?
The campaign to spread Jesus is spending about $20 million on its Super Bowl TV spots, according to Vanderground.
Originally announced as a $100 million effort, Vanderground told Christianity Today in February that “the goal is to invest about a billion dollars over the next three years,” adding “and that is just the first phase.”