“There’s a strong need for a parallel system, an economy that will be guided by excellence, meritocracy, and a love for country and the Constitution,” he said.
“That way consumers could know with blessed assurance that they weren’t going to fund companies that are worried about using their money to fund abortions or other progressive social issues.”
Still a relatively new company, Seifert said PublicSq. reached 1 million users faster than Twitter, Airbnb, or Spotify did in their early years. According to Seifert, the company’s rapid success proves there is a hungry market for pro-life, pro-God businesses.
This “parallel economy,” Seifert said, is offering consumers an alternative to massive corporations that are ruled by diversity, equity, and inclusion (DEI) and environmental, social, and governance (ESG) boards, which often implement far-left principles and guidance plans for the companies they oversee.
“We’re not for the Targets of the world that want to talk to your kids about gender ideology or sexuality. We’re not for any of that,” he said.
“When consumers come to the parallel economy, [they know] that they’re not going to be lectured about gender ideology when they’re just trying to buy a pair of pants.”
Though PublicSq. already has over 1.4 million registered users, Seifert anticipates that its values-based marketplace will resonate with millions more consumers throughout the country.
While its motto is “pro-life, pro-family, pro-freedom,” PublicSq.’s core principles include commitment to freedom and truth, support for small businesses, and belief in the greatness of the nation and a commitment to defend it.
Seifert pointed out that “the vast majority of our businesses on the platform aren’t even expressly political, they just love the values.”
“While we’re not an explicitly Christian company, we are a company that is also unashamed about why we’re doing what we’re doing,” he said. “I wake up every morning in prayer and have to go to bed every night in prayer because this whole thing is dependent on God.”
“If God were not to have blessed this journey thus far, we never would have made it an inch, let alone how far we’ve come,” he added. “So, I’m eternally grateful and this thing will always be about him.”
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Peter Pinedo is a DC Correspondent for CNA. A graduate of Franciscan University, Peter previously worked for Texas Right to Life. He is a first lieutenant in the U.S. Army Reserve.