In addition to bringing name recognition to the program, Foxworthy "is a committed Christian," she explained. "He lives out his faith."
In addition to regularly attending church, he has conducted a Bible study for homeless people in his area for 15 years, she said.
In a production video on the GSN website, Foxworthy explained that when he was first approached about the idea of the show, he was skeptical about whether a Bible game show would work.
But at the same time, he said that he was intrigued by the idea of winning a game show for charity.
"How cool to actually go on and play a game where you're not reaping the benefit, but you're turning around and blessing somebody else," he said. "That's why I think it'll work."
He added that despite being centuries old, the Bible is "still relevant" and is the best-selling book of all time.
While the idea of a faith-based game show on a secular cable network is largely unprecedented, Dunbar believes that it will be well-received.
"I think there's a wide audience for this," she said, pointing to the large number of Christians in the United States.
She explained that the show manages to combine trivia and Scripture in a way that is "both respectful and fun."
Dunbar hopes that the American Bible Challenge will draw a strong viewership from different Christian denominations and will ultimately pave the way for a second season.
"There's something for everyone," she said. "It's good family entertainment."
(Story continues below)
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Michelle La Rosa is deputy editor-in-chief of Catholic News Agency. She has worked for CNA since 2011. She studied political philosophy and journalism at the University of Dallas.