New York City, N.Y., Sep 6, 2013 / 12:07 pm
Coca-Cola saw its stock value drop yesterday as the boycott against the soft-drink giant has spread across Spain and into Latin America over statements by its CEO in Spain, Marcos De Quinto.
In what has been labeled a direct attack on Christians, De Quinto, president of Coca-Cola Spain, hurled insults at life and family defense groups in response to a campaign by the religious liberty organization HazteOir.org to fight a controversial Spanish reality show.
During the program "Summer Camp," a version of "Survivor," one of the female contestants was made to strip to her underwear and jump into a pool of melted chocolate, while the host invited her fellow contestants to lick the chocolate off of her.
HazteOir.org successfully convinced several companies – including McDonald's and Burger King – to withdraw their ads from the show. However, Coca-Cola declined to pull its ads, and De Quinto responded to those who objected to the sponsorship by calling them "fanatics" and "intolerant," and accusing them of launching a "guerrilla-style" attack against Coca-Cola.