When asked how journalists themselves can collaborate with the Pope in helping to ensure his prayer is answered, de Juana said the answer is simply "being faithful to this principle of the truth" and by carrying out one's work with the conviction that "not everything goes."
"The Pope asks that all journalists and people who work in communication to be faithful to these principles," regardless of whether or not they are Catholic.
The theme Pope Francis chose for 2017's World Day of Communications was released late last month, and is titled "'Fear not, for I am with you' (Is 43:5): Communicating hope and trust in our time."
In the communique published alongside the theme, the Vatican's Secretariat for Communications said the theme was "an invitation to tell the history of the world and the histories of men and women in accordance with the logic of the 'good news.'"
Shortly before the announcement of the theme, Pope Francis had a Sept. 22 audience with journalists, during which he reflected on the importance of respect for human dignity, telling them that their profession can never be used as a destructive weapon, nor should it be used to nourish fear.
"Certainly criticism is legitimate, and, I would add, necessary, just as is the denunciation of evil, but this must always be done respecting the other, his life and his affect. Journalism cannot become a 'weapon of destruction' of persons or even nations," the Pope said at the Vatican's Clementine Hall.
"Neither must it nourish fear in front of changes or phenomena such as migration forced by war or by hunger," he said.
An initiative of the Jesuit-run global prayer network Apostleship of Prayer, the Pope's prayer videos are filmed in collaboration with the Vatican Television Center and mark the first time the Roman Pontiff's monthly prayer intentions have been featured on video.
The Apostleship of Prayer, which produces the monthly videos on the Pope's intentions, was founded by Jesuit seminarians in France in 1884 to encourage Christians to serve God and others through prayer, particularly for the needs of the Church.
Since the late 1800s, the organization has received a monthly, "universal" intention from the Pope. In 1929, an additional missionary intention was added by the Holy Father, aimed at the faithful in particular.
While there are two intentions, the prayer videos are centered on the first, universal intention.
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His intentions this year have so far focused on themes he speaks out about frequently, such as interreligious dialogue, care for creation, families in hardship, the elderly and marginalized, and respect for women.
Francis' prayer intentions for the rest of the year are listed on the organization's website and center on other themes close to Francis' heart, such as prayers for countries receiving migrants and refugees, and an end to child-soldiers.