'Endow' women's group launches outreach to Latinos, millennials

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In an effort to meet the Church's growth in diversity, the Catholic women's apostolate Endow has announced a new program that will cater to various demographics in the church, including Latino women and millennials.

"With the advent of new technologies, rapidly changing social issues, and changing demographics in the Church, we recognize the need to remain flexible, leveraging the new tools and data available via digital to test unique approaches, while continuing to support the core audiences who have come to benefit from our ministry," said Martha Reichert, the president of Endow, in a recent press release.

Endow was founded in 2003 in a collaborative effort between lay women and Archbishop Jose Gomez of Los Angeles and Archbishop Charles Chaput of Philadelphia. Now, the program is a leading women's apostolate that is present in over 130 dioceses and reaches approximately 33,000 women.

Endow's goal is to inspire, uplift and educate women through the teachings of the Catholic Church, mainly drawing from Pope St. John Paul II's "Letter to Women." Their programs also offer a space for community and encouragement, where women from all areas of life can meet and learn more about themselves through the lenses of church teaching.

"Endow has paved the way over the last 15 years, bringing the Church's beautiful teaching on the 'genius' of women and the 'new feminism' to women all across the United States," said Archbishop Gomez in the press release.

Now, Endow is revamping their outreach in a big way to include programs in Spanish, which has already been implemented in the Archdiocese of Los Angeles – an area that is about 70 percent Latino.

"Through our Hispanic Program, developed on the ground in the Archdiocese of Los Angeles and our new visual identity and social-data driven approach for online outreach, we believe we have found the right strategy to allow us to reach new women, while at the same time providing a better way to connect with our core constituency of women across the country," Reichert stated.

So far, the program has produced about 45 groups, reaching over 2,000 women.

Archbishop Gomez of Los Angeles spoke highly of Endow's new effort, saying that he has been inspired by the Latino program, and has high hopes for future endeavors.

"The great success of Endow's outreach to Hispanic women and parishes here in Los Angeles and throughout Southern California has been inspiring. I am hopeful that we can continue to grow and bring this beautiful teaching to Hispanic women in every diocese in the country," Archbishop Gomez said.

In addition to the Hispanic program, Endow has also made steps to update the overall digital underworkings of the program, giving a facelift to their website and kick starting a newly revised social media strategy.

By implementing these steps, Endow hopes to also reach the new millennial generation of women in the Church, while maintaining their current audience of women.

Endow is hopeful that their new steps in creating a more diverse outreach will only bring more women together in the name of Christian education. More information about Endow can be found at www.endowgroups.org.

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