Detroit, Mich., Mar 23, 2017 / 23:14 pm
A new television ad campaign launched by the Michigan Catholic Conference is featuring commercials that spotlight the hand of the Catholic Church in health, education, and charitable systems throughout the state.
"The Catholic Church is the largest provider of social services, education, and health care after the government itself," stated David Maluchnik, vice president of communications for the Michigan Catholic Conference (MCC), in a recent press release.
"This advertising project aims to reinforce the notion that faith-based health care, charitable, and educational entities here in the state are an inclusive and diverse component of our local communities that serve all in the spirit of 'loving thy neighbor,'" Maluchnik continued.
Entitled "Freedom to Serve," the ad campaign is the product of collaboration between the Michigan Catholic Conference and the media firm Minus Red. The commercials were originally produced as three short films, and were extracted from the films for television commercials.