Vatican City, Jan 9, 2018 / 04:51 am
After the recent re-branding and consolidation of the Vatican's various media outlets, their social media platforms have now reached a total of more than 4 million followers, who receive their daily papal news with a fresh logo.
According to a Jan. 9 communique from the Secretariat for Communications, Vatican media now has an online community of more than 4 million followers between the Facebook, Twitter, YouTube and Instagram platforms.
The numbers, the secretariat said, are the result of the continuing reform of Vatican communications launched in 2014 by Pope Francis and his nine cardinal advisors who make up the Council of Cardinals, which meets every few months to discuss the ongoing reform of the Roman Curia.
In order to map out what a possible reform of Vatican communications would look like, the Pope in 2014 established an international commission headed by British Lord Chris Patten to study the current process and provide suggestions.
Francis then established the Secretariat for Communications in June 2015, naming Italian Msgr. Dario Vigano as its first head, giving him a mandate to reform Vatican communications with a focus on consolidation and increasing their presence in the digital world.
The secretariat oversees all of the Vatican’s communications offices, including Vatican Radio, L'Osservatore Romano, the Vatican Television Center, the Holy See Press Office, the Pontifical Council for Social Communications, Vatican Internet Service, the Vatican Typography office, the Vatican's Photography Service, and the Vatican publishing house.
During the Council of Cardinals' most recent meeting in December, Vigano unveiled the new logo and design for the Vatican News website, which consolidated the Vatican's former news and radio pages into a new multimedia hub, which features audio, text, video and graphics, available in multiple languages.
With the consolidation of its social media pages, the Vatican has seen a sharp increase in followers in recent months. On Facebook, the page “Vatican News” – recognizable by the new insignia, which is a white Vatican logo with a red background – has more than 3 million followers.