A client will first reach out to Bowen and then be connected to a specialist in the field. Because of the pandemic, the people are connected through email, telephone, or Skype. While the ministry is faith-based, clients do not need to be Catholics.
Bowen said the ministry will provide virtual workshops on employment skills with other members of the group, which is encouraged to be anonymous. He said this group setting helps individuals find opportunities for networking. The ministry will also publish notices about job fairs, personal branding tips, and other employment opportunities.
The apostolate focuses on personal branding and how to advertise oneself as competent in technology. He said a big point is developing a "virtual selfie" that helps businesses recognize the potential employee as efficient in the current age.
"The realization is that more and more of the opportunities going forward are going to be dependent upon technology. So we want people to become more comfortable using technology. We want them to market themselves so that they're seen as technologically relevant, not necessarily super skilled, but relevant in an economy that is prompting people to work from home or work virtually," he said.
He said that while rebranding, the organization also helps clients focus on their human dignity. He said the experience of losing a job can be strenuous and it is important for people to understand they are unique.
"They have skills, abilities, and competencies. They're in transition for sure, but they are unique and God only made one of them and they walk and talk in the shape of the particular brand that they have," he said.