CNA Staff, Jun 2, 2020 / 05:30 am
Catholic publishers in the United Kingdom are turning to social media and online sales in an effort to survive the impact of the coronavirus pandemic on their businesses.
Pierpaolo Finaldi, CEO of the Catholic Truth Society (CTS), told CNA that many publishers had lost 60-70% of their normal income after the government imposed a nationwide lockdown to contain the spread of the disease.
“It’s a pretty huge hit to take,” he said.
Finaldi explained that the CTS, which has published Catholic literature since 1868, faced a “double whammy” when restrictions were imposed in March. Although the charity no longer has a store of its own, the two main selling points for CTS publications -- book stores and churches -- were forced to close.
He said: “We saw individuals ordering through our website going up quite substantially. But it didn’t make up for the loss of the other two big ones.”
Pauline Books and Media UK, meanwhile, had to shut the five book centers it operates. It continued to take orders through its website, but experienced some difficulty fulfilling them because of restricted access to its stock around the country.
Sister Angela Grant, provincial of the Daughters of St. Paul in the UK, which oversees Pauline Books and Media UK, said the crisis had led the organization to rethink its approach.
“We’re constantly asking ourselves, how is this changing our outlook and our way of operating? It’s energized us to be more present online and in social media,” she told CNA.