ACI Prensa Staff, Feb 23, 2024 / 07:00 am
The Large Families Association of Madrid in Spain has launched an advertising campaign featuring the message “Save the planet, have more children.”
The campaign’s objective is to “turn on its head the prevailing pessimism and invite more people to experience the joy that comes with a large family.”
On billboards and in publicity throughout metropolitan Madrid, the campaign also directly challenges people to consider that “a world without pollution is not worth it if there are no people to enjoy it.”
The association said in a statement that the campaign aims to “challenge passersby to ask themselves what reasons may be leading them to close themselves off from the possibility of expanding their family.”